Human Rights Campaign vs Disney

Remember the Calorie Neutral Challenge? Here’s the latest.

As I was walking around Dupont Circle in Washington DC the other day I happened  upon a storefront for Human Rights Campaign.

Human Rights Campaign is the largest civil rights organization working to achieve equality for lesbian, gay, bisexual and transgender Americans, representing more than one million members and supporters nationwide. “Founded in 1980, HRC advocates on behalf of LGBT Americans, mobilizes grassroots actions in diverse communities, invests strategically to elect fair-minded individuals to office and educates the public about LGBT issues.” 1 And I tell you – they put Disney to shame. With such corporate heavy weights as Levi’s behind them their ‘equal’ logo is tastefully blazoned across some of the most stylish campaign consumables out there. Their t-shirts with donkey’s kissing and elephants entwining trunks (democrat and republic respectively) were classic – as were these socks.

Such was the effectiveness of this branding, my eye immediately recognised the logo in the foyer of Mintz Levin in Boston (see Mintz Levin – MLP pro bono for the long haul, etched into an award recognising their attainment of 100% on the Corporate Equality Index.

8.3 miles / 11.6k this morning around downtown Manhattan, up to the Meatpacking District and then along Canal to The Bowery. Probably my last jaunt before Philadelphia on Thursday.

Peter

1. Human Rights Campaign, The HRC Story – About Us, at http://www.hrc.org/the-hrc-story/about-us, accessed 10 April 2012.

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